{"title":"Urban Proof","description":"\u003cdiv class=\"hg-format-cat-desc\"\u003e\u003ch1\u003eAlterego Urban Proof: detoxifying ritual\u003c\/h1\u003e\u003cbr \/\u003e\u003cbr \/\u003e\u003cimg title=\"Alterego Urban Proof: detoxifying ritual\" src=\"https:\/\/www.hair-gallery.it\/offerte\/2022\/alterego\/alterego-urbanproof-2405.jpg\" alt=\"Alterego Urban Proof: detoxifying ritual\" \/\u003e \u003cbr \/\u003e\u003cbr \/\u003e\u003cp\u003e\u003cstrong\u003eUrban Prof\u003c\/strong\u003e is the \u003cstrong\u003eAlter Ego Italy\u003c\/strong\u003e treatment line that arises from the need for a beauty routine suitable not only for personal care but above all for its protection.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eThe ingredients of the line, carefully selected, create a \u003cstrong\u003edefensive shield against aggression from external agents\u003c\/strong\u003e, reaching a perfect alchemy and giving life to formulas capable of protecting against environmental \u003cstrong\u003estress factors\u003c\/strong\u003e.\u003c\/div\u003e","products":[{"product_id":"alterego-urban-proof-hair-nectar-leave-in-trattamento-protettetivo-anti-inquinamento-digitale-30ml-hg029012","title":"Alterego Urban Proof Hair Nectar 30ml - 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