{"product_id":"alterego-urban-proof-shampoo-purificante-per-tutti-i-tipi-di-capelli-250ml-hg025843","title":"Alterego Urban Proof Shampoo 250ml - detoxifying shampoo","description":"\u003cp\u003e\u003cstrong\u003eAlterego Urban Proof Shampoo 250ml - detoxifying shampoo\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cstrong\u003eUrban Proof Shampoo\u003c\/strong\u003e is a\u003cstrong\u003e detoxifying\u003c\/strong\u003e and \u003cstrong\u003epurifying\u003c\/strong\u003e charcoal shampoo, designed to counteract the pollutants of the urban environment such as heavy metals and fine dust that come into contact with our hair every day, depositing on the fiber.\u003cbr \/\u003eIt acts as a purifier, \u003cstrong\u003eabsorbing impurities,\u003c\/strong\u003e excess sebum and smog like a magnet.\u003cbr \/\u003eThe hair and scalp are regenerated after the detoxifying treatment.\u003cbr \/\u003eAll impurities will be eliminated and the hair will be \u003cstrong\u003elight, shiny and clean\u003c\/strong\u003e for longer.\u003cbr \/\u003eThe creamy scented texture is enhanced with the special \u003cstrong\u003eanti-pollution\u003c\/strong\u003e shield of \u003cstrong\u003eUrban Shield\u003c\/strong\u003e technology based on natural sugars derived from corn.\u003cbr \/\u003eThe\u003cstrong\u003e antipollution action\u003c\/strong\u003e protects from external polluting agents, preserves the duration of the cosmetic color on the hair and increases brightness when used on the hair.\u003cbr \/\u003eThe 100% natural \u003cstrong\u003eBamboo Charcoal\u003c\/strong\u003e acts as a \u003cstrong\u003edetoxifier\u003c\/strong\u003e for the scalp, hair and skin, absorbing all impurities and preserving the essential elements thanks to its selective action.\u003cbr \/\u003eThe formulation is free of\u003cstrong\u003e Paraffins \u003c\/strong\u003eand artificial colourants.\u003c\/div\u003e","brand":"Alterego","offers":[{"title":"Default Title","offer_id":52095803294032,"sku":"HG025843","price":13.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/5880\/6096\/files\/A_HG025843.jpg?v=1758656732","url":"https:\/\/www.hairgallerystore.com\/products\/alterego-urban-proof-shampoo-purifying-for-all-hair-types-250ml-hg025843","provider":"HAIR GALLERY EUROPE","version":"1.0","type":"link"}