{"product_id":"l-oral-professionnel-chroma-creme-purple-shampoo-300ml-metal-detox-kit-hg041857","title":"L'Oréal Professionnel Chroma Creme Purple Shampoo 300ml + Metal Detox Set","description":"\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Chroma Creme Purple Shampoo 300ml + Metal Detox Set\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Chroma Creme Purple Shampoo 300ml - anti-yellow shampoo for blonde hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith Chroma Cr\u0026egrave;me purple shampoo, color and care like a pro.\u003cbr \/\u003eChroma Cr\u0026egrave;me is a cream shampoo trio that neutralizes and corrects color instantly, providing tailored intense care for all hair.\u003cbr \/\u003eFreshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes vanish. Warm reflections such as yellow, orange or red tend to reappear. According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This isn't professional reality - purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted heat, you have to choose the right color correction. Chroma Cr\u0026egrave;me Purple Shampoo for Platinum Blondes and Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care. Chroma Cr\u0026egrave;me is the result of a unique collaboration between L'Or\u0026eacute;al Professionnel Paris Color Labs and Haircare Labs. Together, they have developed unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most thoughtful formula *\u003cbr \/\u003eProvides homogeneous neutralization thanks to a thinner and more uniform formula deposit than normal neutralizing shampoos, which does not guarantee color spots even on porous areas **.\u003cbr \/\u003eProvides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair. It also guarantees 3 times more shine ***.\u003cbr \/\u003eThe rich creamy and foamy texture ensures a unique experience.\u003cbr \/\u003eUse the purple Chroma Cr\u0026egrave;me shampoo alternating with your normal shampoo and adjust the shutter speed according to the desired degree of neutralization\u003c\/p\u003e\u003cdiv\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Paris Serie Expert Metal Detox Shampoo 300ml\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eWith wash after wash, \u003cstrong\u003emetal particles\u003c\/strong\u003e present in water, such as copper, can penetrate hair fibres.\u003cbr \/\u003eIt can attack the integrity of the fibre and change \u003cstrong\u003ecolour.\u003c\/strong\u003e\u003cbr \/\u003eAt high concentrations, it can create a risk of damage, \u003cstrong\u003eunwanted highlights\u003c\/strong\u003e can appear and adversely affect colour quality.\u003cbr \/\u003eTo prevent \u003cstrong\u003edamage\u003c\/strong\u003e and colour quality, metal particles can be neutralised.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Paris Serie Expert Metal Detox Mask 250ml -anti-metal mask\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eWith wash after wash,\u003cstrong\u003e metal particles\u003c\/strong\u003e in the water, such as copper, can penetrate the hair fibres.\u003cbr \/\u003eIt can attack the integrity of the fibre and change colour.\u003cbr \/\u003eAt high concentrations, it can create a risk of damage and unwanted highlights can appear.\u003cbr \/\u003eTo prevent damage and colour quality, metal particles can be neutralised.\u003cbr \/\u003eThe first \u003cstrong\u003eprotective anti-deposit mask\u003c\/strong\u003e for \u003cstrong\u003ecoloured\u003c\/strong\u003e and \u003cstrong\u003edamaged\u003c\/strong\u003e hair to protect hair from particle deposits.\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Paris Serie Expert Metal Detox Oil 50ml - damaged hair oil\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWash after wash, metal penetrates the hair.\u003cbr \/\u003eMetal particles create a risk of breakage and colour change.\u003cbr \/\u003eEnriched with Glycoamine, this concentrated oil protects hair from particle build-up.\u003cbr \/\u003eThis new concentrated oil is part of the Metal Detox range that removes metal from the hair to stop hair breakage and prevent unwanted highlights.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53561320505680,"sku":"HG041857","price":70.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/5880\/6096\/files\/A_HG041857.jpg?v=1788858633","url":"https:\/\/www.hairgallerystore.com\/products\/l-oral-professionnel-chroma-creme-purple-shampoo-300ml-metal-detox-set-hg041857-en","provider":"HAIR GALLERY EUROPE","version":"1.0","type":"link"}