{"product_id":"l-oral-professionnel-chroma-creme-purple-shampoo-300ml-metal-detox-shampoo-300ml-hg036608","title":"L'Oréal Professionnel Chroma Creme Purple Shampoo 300ml Metal Detox Shampoo300ml","description":"\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Chroma Creme Purple Shampoo 300ml Metal Detox Shampoo300ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel\u0026nbsp;Chroma Creme Purple Shampoo 300ml - anti-yellow shampoo for blonde hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith Chroma Cr\u0026egrave;me purple shampoo, color and care like a pro.\u003cbr \/\u003eChroma Cr\u0026egrave;me is a cream shampoo trio that neutralizes and corrects color instantly, providing tailored intense care for all hair.\u003cbr \/\u003eChroma Cr\u0026egrave;me Purple Shampoo for Platinum Blondes and Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care. Chroma Cr\u0026egrave;me is the result of a unique collaboration between L'Or\u0026eacute;al Professionnel Paris Color Labs and Haircare Labs. Together, they have developed unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most thoughtful formula *\u003cbr \/\u003eProvides homogeneous neutralization thanks to a thinner and more uniform formula deposit than normal neutralizing shampoos, which does not guarantee color spots even on porous areas **.\u003cbr \/\u003eProvides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair. It also guarantees 3 times more shine ***.\u003cbr \/\u003eThe rich creamy and foamy texture ensures a unique experience.\u003cbr \/\u003eUse the purple Chroma Cr\u0026egrave;me shampoo alternating with your normal shampoo and adjust the shutter speed according to the desired degree of neutralization\u003c\/p\u003e\u003cdiv\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Paris Serie Expert Metal Detox Shampoo 300ml\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eWith wash after wash, \u003cstrong\u003emetal particles\u003c\/strong\u003e present in water, such as copper, can penetrate hair fibres.\u003cbr \/\u003eIt can attack the integrity of the fibre and change \u003cstrong\u003ecolour.\u003c\/strong\u003e\u003cbr \/\u003eAt high concentrations, it can create a risk of damage, \u003cstrong\u003eunwanted highlights\u003c\/strong\u003e can appear and adversely affect colour quality.\u003cbr \/\u003eTo prevent \u003cstrong\u003edamage\u003c\/strong\u003e and colour quality, metal particles can be neutralised.\u003c\/p\u003e\u003c\/div\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53561322864976,"sku":"HG036608","price":29.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/5880\/6096\/files\/A_HG036608.jpg?v=1788858676","url":"https:\/\/www.hairgallerystore.com\/products\/l-oral-professionnel-chroma-creme-purple-shampoo-300ml-metal-detox-shampoo-300ml-hg036608","provider":"HAIR GALLERY EUROPE","version":"1.0","type":"link"}