{"product_id":"l-oreal-professionnel-chroma-creme-purple-shampoo-300ml-blondifier-mask-250ml-hg036536","title":"L'Oréal Professionnel Chroma Creme Purple Shampoo 300ml Blondifier Mask 250ml","description":"\u003cdiv class=\"row txtIT\"\u003e\u003cp id=\"div_IT0\" class=\"col-sm-10\"\u003e\u003cstrong\u003eL'Oreal Professionnel Chroma Creme Purple Shampoo 300ml Blondifier Mask 250ml\u003c\/strong\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"row txtIT\"\u003e\u0026nbsp;\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Chroma Creme Purple Shampoo 300ml - anti-yellow shampoo for blonde hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith Chroma Cr\u0026egrave;me purple shampoo, color and care like a pro.\u003cbr \/\u003eChroma Cr\u0026egrave;me is a cream shampoo trio that neutralizes and corrects color instantly, providing tailored intense care for all hair.\u003cbr \/\u003eFreshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes vanish. Warm reflections such as yellow, orange or red tend to reappear. According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This isn't professional reality - purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted heat, you have to choose the right color correction. Chroma Cr\u0026egrave;me Purple Shampoo for Platinum Blondes and Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care. Chroma Cr\u0026egrave;me is the result of a unique collaboration between L'Or\u0026eacute;al Professionnel Paris Color Labs and Haircare Labs. Together, they have developed unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most thoughtful formula *\u003cbr \/\u003eProvides homogeneous neutralization thanks to a thinner and more uniform formula deposit than normal neutralizing shampoos, which does not guarantee color spots even on porous areas **.\u003cbr \/\u003eProvides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair. It also guarantees 3 times more shine ***.\u003cbr \/\u003eThe rich creamy and foamy texture ensures a unique experience.\u003cbr \/\u003eUse the purple Chroma Cr\u0026egrave;me shampoo alternating with your normal shampoo and adjust the shutter speed according to the desired degree of neutralization\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eL'Or\u0026eacute;al Professionnel Paris Serie Expert Blondifier Mask 250ml - mask for blond hair\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eIlluminating\u003c\/strong\u003e and \u003cstrong\u003erepairing mask\u003c\/strong\u003e that \u003cstrong\u003eplumps, smoothes\u003c\/strong\u003e and \u003cstrong\u003enourishes\u003c\/strong\u003e sensitized\u003cstrong\u003e blond hair.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThis mask \u003cstrong\u003erepairs,\u003c\/strong\u003e nourishes and enhances the multidimensional\u003cstrong\u003e shine\u003c\/strong\u003e of blonde hair.\u003c\/div\u003e\u003c\/div\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53561323356496,"sku":"HG036536","price":30.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/5880\/6096\/files\/A_HG036536.jpg?v=1788858693","url":"https:\/\/www.hairgallerystore.com\/products\/l-oreal-professionnel-chroma-creme-purple-shampoo-300ml-blondifier-mask-250ml-hg036536","provider":"HAIR GALLERY EUROPE","version":"1.0","type":"link"}