{"product_id":"wella-color-xpress-8-31-biondo-chiaro-dorato-cenere-60ml-colore-permanente-rapido-hg064978","title":"Wella Color Xpress 8\/31 Light Blonde Golden Ash 60ml - fast permanent color","description":"\u003cp\u003e\u003cstrong\u003eWella Color Xpress 8\/31 Light Blonde Golden Ash 60ml - fast permanent color\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePermanent color\u003c\/strong\u003e with \u003cstrong\u003eControX, Metal Purifier and ME+ technology\u003c\/strong\u003e that guarantees up to \u003cstrong\u003e100% gray coverage in just 10 minutes.\u003c\/strong\u003e\u003cbr \/\u003eIts innovative ControlX technology quickly attracts pigment molecules like a magnet allowing optimal development in just 10 minutes. The rapid development of the pigment prevents the color from becoming darker ensuring fast and reliable color results.\u003cbr \/\u003eAvailable in 11 shades, all suitable for easy and fast application.\u003cbr \/\u003eThe \u003cstrong\u003eformula is vegan\u003c\/strong\u003e and packaged in a \u003cstrong\u003e100% recycled tube\u003c\/strong\u003e and a fully recyclable cardboard box.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52805002494288,"sku":"HG064978","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/5880\/6096\/files\/A_HG064978_38bca7b5-6105-4054-ac2a-ddcf098b8bd6.jpg?v=1773654305","url":"https:\/\/www.hairgallerystore.com\/products\/wella-color-xpress-8-31-light-blonde-golden-ash-60ml-fast-permanent-color-hg064978","provider":"HAIR GALLERY EUROPE","version":"1.0","type":"link"}