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THERAPY FOR CHEMICALLY TREATED HAIRGo back to your roots with Dumb Blonde™ pH balanced shampoo, with keratin and milk protein, to help reconstruct and care for chemically treated hair. Getting blondes back to their brilliant best. Bed Head® Colour Care for serial hair abusers.WHAT IT DOESStrengthens hair and reduces breakage.Balanced cleansing system to remove build up without further drying hair out.Improves vibrancy and adds shine.CREATIVE TIP"Shampoo is as much about cleansing the scalp as it is the hair. Make sure when shampooing to give the scalp a good scrub." Gen Itoh, TIGI Creative DirectorUSAGEWet hair thoroughly, lather and rinse. Use daily to help reconstruct and protect chemically treated hair.INGREDIENTSFibre Actives - Penetrate the hair fibre and restructure damaged proteinsVitamin E - Essential nutrient and antioxidant.Hydrolyzed Keratin - Hair's key protein. Demonstrated to help improve resistance to breakage on chemically damaged hair.Silk Powder - High moisture absorption properties.