Welcome to the world of Upgrade, the new dimension for hairstylists, complete with technologically advanced professional tools, that represent the product of a process of constant improvement and close attention to form and function. Featuring high performance and ergonomic design, these products enhance the beauty of the hair while safeguarding its health.

Upgrade will allow you to express your creativity, achieving fabulous, striking looks, and perfect, long-lasting results. Because Upgrade promotes beauty, captures your ideas and transforms them into reality.

For this reason Upgrade created products which work well to improve the styling experience from the salon to the platforms up to the most famous backstages. With Upgrade you can express your creativity and create fabulous and impactful hairlooks, with perfect and long-lasting results. Because Upgrade supports beauty, catches your ideas, turns them into reality.

Upgrade: always one step (a)head.