Goldwell Elumen Pure GK@ALL 200ml - permanent hair colour

Goldwell Elumen Pure GK@ALL 200ml - permanent hair colour

Elumen is the first zero-damage, acidic permanent hair color, developed 25 years ago as a revolutionary breakthrough in hair color science. Its unique acidic formula delivers vibrant, long-lasting color results without damaging the hair. Advanced direct dyes penetrate deep into the hair without requiring oxidative activation. Porous areas within the hair structure are replenished, enhancing extraordinary shine and providing an unmistakable feel—softer, stronger, and healthier. Furthermore, Elumen significantly reduces the risk of developing hair dye allergies. It is the perfect choice for clients with sensitive scalps or allergies to oxidative dyes* (*Only direct dyes are used. A patch test performed by a dermatologist is still recommended). Elumen offers endless service possibilities: from full-head coloring and grey coverage to toning and freehand techniques.

No peroxide. No oxidation. No ammonia. 100% vegan formula* (*No animal-derived ingredients)

OUTSHINES: incredible multidimensional shine. Up to 40% more shine compared to oxidative dyes
OUTLASTS: long-lasting hold, with a fade that stays true to the original tone. Up to 20% longer-lasting results compared to oxidative dyes
OUTPERFORMS: strikingly rich and intense color results. Up to 76% more color intensity compared to oxidative dyes
Endless service possibilities: from full-head coloring and grey coverage (up to 100% coverage with Elumen NN shades) to toning and freehand techniques
Compact, intermixable color range with 42 shades
Super-easy application, with results in just 30 minutes

Permanent hair color formulated without oxidants or ammonia. Creates extra-vibrant, glossy hair color without damaging the hair. Dermatologically tested.

Recommended quantity per application:
Hair length: Elumen
Short: 60 ml
Medium: 80 ml
Long: 120 ml

NOTE: Choose the Elumen shade based on the hair level and desired result (refer to the Elumen Color Chart for the recommended level). Use the Elumen support range if necessary (see support range overview below).

Step 1: Apply Elumen to clean, dry or towel-dried hair. Wear suitable gloves.
Step 2: Leave to process for up to 30 minutes without heat or up to 20 minutes with heat.
Step 3: Rinse with warm water until the water runs clear.
Step 4: Wash with Elumen Shampoo. Treat with Elumen Conditioner. Shampoo twice when using Elumen Pures. Style as usual.

For ideal home hair care, use the Elumen treatment range.

ELUMEN SUPPORT RANGE

ELUMEN THICKENER
Thickens the consistency of Elumen color for precise application.
Shake well. Add drop by drop and mix until the desired consistency is reached. Proceed with application as usual.

ELUMEN PREPARE
Optimizes Elumen color deposit on pre-lightened hair. Use as a pre-treatment immediately after pre-lightening.
Spray generously onto towel-dried hair, saturating thoroughly. Do not rinse. Dry hair completely. Apply Elumen color.

ELUMEN LOCK
Reduces Elumen color fading.
Not required for level 9–10 Elumen shades.
Apply to towel-dried hair immediately after Elumen coloring and distribute evenly. Leave on for up to 5 minutes, then rinse thoroughly.

ELUMEN CLEAN
Gently removes skin stains caused by Elumen color.
Apply to a cotton pad and gently dab the stains until removed.

ELUMEN RETURN
Reduces color intensity immediately after Elumen coloring.
Apply to hair and distribute evenly. Leave on for up to 30 minutes, optionally with heat. Rinse thoroughly and wash hair with Elumen Shampoo.

How to avoid staining …

… scalp/skin/hands
■ Always use Elumen applicator tools (e.g., applicator comb or nozzle)
■ Always wear gloves (including during rinsing)
■ Depending on skin type, apply a protective cream around the hairline
■ Rinse thoroughly after application without massaging the scalp

… materials/furniture/floors
■ Avoid contact with lightweight plastics and acrylics (e.g., Plexiglas®) used in certain items (e.g., bowls and combs) as well as in some sinks
■ Avoid contact with cellulose-based plastics, marble, linoleum, and wood
■ If in doubt, test the materials before use
■ Protect eyeglasses (especially the temples)
■ Do not use colored aluminum foil

… fabrics/clothing/towels
■ Protect clothing with a dark towel or a Goldwell cape

How to treat stains on …

… scalp/skin/hands
■ Remove immediately
■ Use Elumen Clean – skin color stain remover

… materials/furniture/floors
■ Clean surfaces immediately
■ Use a mild household cleaner or an abrasive cleaning cream (Elumen Clean does not remove stains from these surfaces!)

… fabrics/clothing/towels
■ Wash with a standard household detergent
■ Stains cannot be removed from silk fabrics

Please note that Elumen hair color can have adverse effects on certain synthetic hair extensions and the adhesive used to attach them. Always perform a strand test beforehand! For professional use only. Container may be under pressure. Open carefully. Avoid contact with eyes. In case of contact with eyes, rinse immediately. Keep out of reach of children. Do not use to dye eyelashes or eyebrows.

Exclusive acidic pH formula with advanced direct dyes for vibrant, long-lasting color without damaging the hair.

Hair dyes can cause serious allergic reactions. Please read and follow the instructions. This product is not intended for use on persons under 16 years of age. Temporary black henna tattoos may increase the risk of allergy. Do not dye your hair if you have a facial rash or sensitive, irritated, or damaged scalp, if you have ever had a reaction to hair dye, or if you have ever had a reaction to a temporary black henna tattoo. For professional use only. Rinse hair thoroughly after application. Rinse eyes immediately if product comes into contact with eyes. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform a preliminary skin sensitivity test on each client before each dyeing session. Keep out of reach of children.

Water / Aqua / Eau, Propylene Carbonate, Alcohol Denat., Lactic Acid, PEG-9 Dimethicone, Xanthan Gum, Sodium Hydroxide, Fragrance / Parfum, Acid Violet 43, Acid Black 1.