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Humectant-rich pomade, with plant-derived aroma, enhances curl. Especially effective in dry climates, it activates and maintains wave in textured or treated hair. DefinesAdds shineUSAGEApply to wet or dry hair prior to braiding or making a pony tail. This will keep stray hairs in place and maintain a smooth, controlled style.TIPSIn climates that are especially dry, mix a little Brilliant Humectant Pomade with any Aveda styling product to keep your hair moist and conditioned throughout the day.