ShampooTHERAPY FOR CHEMICALLY TREATED HAIRGo back to your roots with Dumb Blonde™ pH balanced shampoo, with keratin and milk protein, to help reconstruct and care for chemically treated hair. Getting blondes back to their brilliant best. Bed Head® Colour Care for serial hair abusers.WHAT IT DOESStrengthens hair and reduces breakage.Balanced cleansing system to remove build up without further drying hair out.Improves vibrancy and adds shine.CREATIVE TIP"Shampoo is as much about cleansing the scalp as it is the hair. Make sure when shampooing to give the scalp a good scrub." Gen Itoh, TIGI Creative DirectorUSAGEWet hair thoroughly, lather and rinse. Use daily to help reconstruct and protect chemically treated hair.INGREDIENTSFibre Actives - Penetrate the hair fibre and restructure damaged proteinsVitamin E - Essential nutrient and antioxidant.Hydrolyzed Keratin - Hair's key protein. Demonstrated to help improve resistance to breakage on chemically damaged hair.Silk Powder - High moisture absorption properties.ReconstructorTherapy for coloured and chemically treated hairTransform over-processed and chemically treated hair. This moisturising reconstructor uses Protein Booster Technology™ to help restore the hair at its core, while conditioners, combined with milk extract and keratin, protect the hair externally. Hair is soft, smooth and ready for action. Bed Head Colour Care for serial hair abusers.Fragrance: Tropical Guava / Retail Size: 200ml / 6.76 fl. ozWhat it doesRepairs damaged hair internally and reduces signs of external damage.Hair hydration.Smoothes and softens.Adds shine and brilliance.Usage For best results use daily following Dumb Blonde Shampoo to help reconstruct and protect chemically treated hair.Always apply conditioner from the ends and comb through to ensure even distribution.Key ingredientsProtein Booster Technology™ - Improves the reactivity of hair proteins.Vitamin E - Essential nutrient and antioxidant.Glycerin - Draws in moisture and holds onto it for prolonged moisturisation. Helps prevent hair from breakage caused by styling.Stearamidopropyl Dimethylamine - Non-silicone conditioners strongly suited for limp / fine hair. Softens and reduces static.