Sebastian

Los Angeles, 1970s. It is the time of the flower children, of freedom of expression and the breaking of conventional patterns. In this context, the stylist Geri Cusenza conceived the first wavy plate iron to bend the hair and thus create new looks suited to the sense of "fearless" (ie without fear) typical of the time.Subsequently, together with her husband John Sebastian, she founded the Sebastian Professional brand, which still contains all the products necessary for the creation of original and pioneering hairstyles.