Gordon is new trand range for male grooming, which facilitates the expression of one’s own manhood in every beard styles. In order to meet every man’s need to look and feel good, Gordon is the perfect union and optimum combination of tradition, innovation and nature. The life-style of who chooses Gordon products, is of a person that is health concious, physically fit who lives life to the full. Leaving nothing to chance, let alone his appreciation and personal choice of high quality products.Man as protagonist, Gordon enhances man as an absolute protagonist: a man who takes care of his choice between more beard styles and who loves to look good. In every moment he is aware and in quest of his true identity and originality, to demonstrate his persona, to present himself to others with either the perfect shave, or in contrast with a particular beard styles, as wild beard, or indeed well groomed moustache.