Nexxus was founded in 1970 by Jheri Redding, a scientist and cosmetologist, who pioneered the revolutionary idea of treating hair with proteins - because in this way they regain what has been lost, giving it new life.The long tradition of treating hair with proteins is what sets Nexxus apart from other brands in the category.Everyday actions, such as heat styling and UV exposure, can affect the hair's chemistry.For this reason, hair treated with protein regains what has been lost and is regenerated.Proteomics, which is simply explained as the study of proteins, is our pioneering approach to recognising what hair needs and extracting the best ingredients from nature.Proteomics allows Nexxus to better understand the hair fibre and its reaction to proteins.The Nexxus Science Insights team identifies the characteristics of proteins that have the greatest benefits for hair and, as a result, optimises Nexxus product formulations.