Professional, Italian product of the highest quality and innovation, conceived and studied for you.
Viahermada is the professional hair brand born from the determination and experience of two hair stylist brothers with one dream: to create a line of professional hair products also suitable for non-hair professionals to make everyone feel their own beauty.
An idea aimed at bringing autonomy and freedom in the intimate creation of your look, directly at home, without renouncing the high profile of salon products. A professional brand for hair professionals and for the end user who wants to achieve high quality standards and optimal results. Discover the Viahermada professional hair products and create your professional look directly at your home.