Paul Mitchell Clean Beauty - environmentally conscious line



Paul Mitchell Clean Beauty - linea eco-consapevole

Since 1980, Paul Mitchell has focused on expanding a vision towards the best: a corporate culture that gives generously, top-quality professional products that do what they promise, and guaranteed days of hair beauty from start to end. Our 100% vegan and cruelty-free products contain clean formulas, botanical ingredients and innovative bio-plastic packaging.

Developed with love for our planet, Clean Beauty offers superior performance that respects the world around us. The formulas are rich in essential vitamins and minerals and processed with high levels of naturally sourced ingredients. By combining cold-pressed organic botanical extracts and selected components of proven functionality, such as peptides, hyaluronic acid and antioxidants, the products deliver beautiful results.The brand's mission is to make the best hair care products in an eco-conscious way. Our products are created with selected organic botanical ingredients, grown on an open lab biodynamic farm in Italy and processed using clean energy. Clean Beauty uses innovative bio-based packaging that is 90 per cent derived from Brazilian sugar cane and 100 per cent recyclable.The cultivation of sugar cane for use in bio-plastic offsets carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution.

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