CureEgo is the line dedicated to all length and tip needs.The new criteria of natural beauty, as well as new habits and lifestyle needs, have driven Alterego to create increasingly specific, highly innovative and customised solutions.The products in the CureEgo line are formulated with fermented rice water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration.HYDRADAY: for frequent washingSILK OIL: silk effect for frizzy and rebellious hair.