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For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves.part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%For curly or wavy hairIntensifies curlTames frizzBoosts shineUSAGEApply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.TIPSGenerously apply Be Curly from ends to scalp, keeping most of the product at tips.Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips.Cover with a fine hair net to avoid flyaways and frizzies.Blow dry with high heat using a diffuser.