Icy Blond is the line of modular and complete treatments, designed for the all-round care of blonde, bleached or gray hair. Thanks to its specific references it is possible to create a "blond beauty routine" customized according to the specific need, allowing both to neutralize unwanted warm reflections and to reinforce the bleached, sensitized and exploited structures, for a luminous blond, with balanced reflections and with a cold taste.