Aveda Botanical Repair Purple Toning Shampoo 200ml - blonde hair shampoo

Aveda Botanical Repair Purple Toning Shampoo 200ml - blonde hair shampoo

This purple shampoo reduces brassiness by five times and instantly repairs fragile blonde hair thanks to plant-based technology that rebuilds hair bonds. It gently cleanses with a strengthening action, reviving blonde, silver, and gray hair.

Massage into wet hair. Leave on for 1-3 minutes, depending on the desired level of neutralization.
Rinse thoroughly.
Toning results may vary.

To neutralize brassy and yellow tones, use Botanical Repair Purple Toning Shampoo with every wash until you achieve your desired color.
Then use weekly or as needed to maintain the tone.

Routine
Step 1: Apply Botanical Repair Restructuring Pre-Shampoo Treatment before washing your hair
Step 2: Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo
Step 3: Moisturize with Botanical Repair™ Strengthening Conditioner (or alternate with the Light or Rich Intensive Restructuring Mask, weekly or as needed)
Step 4: Protect from heat (up to 232°C) with Botanical Repair Leave-In Strengthening Treatment
Step 5: Set with Botanical Repair Restructuring Styling Cream
Step 6: In the evening, apply Botanical Repair™ Strengthening Night Serum

Revives: Neutralizes brassy and yellow tones 5x in a single use for brighter color and healthier-looking hair.
Strengthens: Helps replenish and repair brittle blonde hair.

All blonde, bleached, and silver hair types
Fine, medium, and thick hair types
Hair texture 1A to 4C
Safe on chemically treated hair

Infuses hair with a fresh, light floral and herbal aroma with naturally derived ylang-ylang, rose, and marjoram essential oils.
Over 96% natural origin
Silicone-free
Vegan

Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid <ILN53626>