Joico Defy Damage Protective Shield 100ml - protective treatment

A true damage defense treatment against the harmful effects of daily styling and exposure to UV and environmental pollution!
This protective shield helps prevent damage and protects hair against color fade for beautiful, vibrant, healthy-looking hair.
Used before styling, it strengthens hair from both the inside and outside.

Apply a small quantity to damp hair before blow-drying and style as usual.

Makes hair four times more resistant to breakage during blow-drying and straightening*.
Protects against fading
Leaves hair soft, shiny and healthy-looking

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
New smartrelease technology
The liposome-based release system delivers stunning results by continuously releasing three ingredients essential to the health of your hair (rosehip oil, arginine and keratin) to repair, strengthen and protect hair from the combined effects of styling and daily stress.

Protective lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible at the very first application.

Moringa seed oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine
A smart-bonding molecule with both positive and negative poles, helps to strengthen hair bonds and encourage bond renewal.